RGE Lighting Design.
RGE Lighting Design is an international award-winning architectural lighting studio with the vision to transform architectural projects through innovative design strategies meant to elevate the aesthetics, experience, and security of any building during the night through the use of sustainable lighting practices.
Role: Visual Designer I (Branding)
Tehran, Iran
References:
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Jennifer Manaig, Director's Assistant - info@prolight.ae
Visual Design
Problem with Existing Website
Web interactive flow issues and lack of visual cohesiveness across the web platform, prevent intuitive navigation and access to crucial information about projects and other provided services.
How might we . . .
create a website that draws clients by highlighting our best projects and by creating trust through evidence of credibility, in a way that represents our brand image?
High-level Goals
Create a responsive website that addresses client questions by providing a clear navigation system to access information about products and services, clear statistics on company background to address credibility concerns of investors and clients, and provide an effective visual and sustainability guide in terms of design methods and practices in order to increase client return rate (based on research).
As the Visual designer, I collaborated with the team of designers on conducting international competitive audits, user research, and stakeholder evaluation through interview/surveying systems to develop a new web structure to improve the overall company image and provide accessibility towards clients through a responsive, intuitively navigable, accessible website and product offering system. I had to work directly with backend developer and software engineer and UX Designer as visuals manager, overseeing the product developed through visual prototyping, testing for user feedback, presentation to company stakeholders and final product launch.
Graphic Design
I also was in charge of creating a printable catalog for RGE to showcase their new projects for their Dubai branch. this version was made based on research on similar company products from pre-existing firms within the international market to follow the latest design and formatting guidelines.